Deep down, he knew that starting a company could put all of that at risk and add a lot more complexity to his life. He was focused on learning, writing, and playing with his kid. As it turns out, he quite liked the “simple” life he’d enjoyed since selling CD Baby. He definitely had the ability to start a company – it may or may not succeed, but there was nothing stopping him from starting. Clearly it’s not because he’s lazy or incapable – he’d already started one company, which he later sold for $22m. Sivers had been SAYING that he wanted to start his new company for almost two years at this point. His coach said: “if they REALLY wanted to do what they say they do… they would’ve done it already”. He thought about the people that say they want to learn a new language but never do, or the people who say they want to start a new hobby but never start, or the people that say they want to quit smoking but never try. Sivers: “You can’t just ignore what I’m saying – I know myself well and I understand my priorities, and I’m telling you this is important to me”Ĭoach: “Yes I can ignore what you’re saying and just look at your ACTIONS.
Sivers: “Yeah I do! This is really important to me.”Ĭoach: “No it’s not – just saying it doesn’t make it true” Derek Sivers said to an old coach of his that he really wanted to start a new company.
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